The design of the interior of the leasing center reflects the style of the model apartments, using the actual finishes to give visitors a taste of the property before they visit. So for the experiential designs, I chose to reinforce that homey feel with frames on shelves and decorative dimensional type.
I also created various printed leasing materials.
The exterior of the trailer was vinyl-wrapped with bright graphics to be spotted easily by prospective renters.
Art Direction & Design: Anaïs Mares
Work created while working at Aimco.
Work created while working at Aimco.
