I designed a playful brand with a modular logo representing the boxes and their contents. The product is available in 3 standards boxes, one for each main area of the home and a unique icon and color is associated with each of the 3 boxes.
The illustrative style of the logo is expanded into a full set of icons that can be arranged into colorful clusters giving the brand a whimsical, hopeful personality to make move-ins a more positive experience.
Art Direction: Beth Rosa, Zach Kotel, Anaïs Mares – Design: Anaïs Mares, Daisy Corso
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