K2 Brand Refresh

K2 is a software company that sells a platfom allowing developers to build custom business applications. Without needing a complete overhall, its brand was due for a refresh. It was a collaborative effort between 3 designers and I focused mainly on the color palette, icon/illustrations styles.

I simplified the palette and brightened the tones to complement the new, stark photography style.
To balance the elegant photography and the strong color palette, I used thin line art
for technical illustrations such as product features.
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