I wanted the structure to reflect the qualities of the K2 product: interconnection, modularity, seamless flow between on-prem and cloud softwares.
A few engineering and budgetary restrictions later,
this is more or less the final structure:

One of the booth elements was a monitor stand. On one side, it displayed event informations, but on the other side, I suggested an interactive touchscreen that would allow the customer to learn more about the K2 product on his own.
The touchscreen featured product videos, interviews with customers, product benefits and specific industry information.
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