Ibéris Patrimoine is a small financial consulting firm based in Lyon, France. I designed its logo to reflect the unique personality of a company that distinguishes itself through an unconventional, creative and conscientious approach to finance.
The client wanted the logo to incorporate the candytuft flower after which the company is named.
Ibéris Patrimoine brings a sensitive, human approach to a field that tends to be rather pragmatic. I chose to express this characteristic through a unique, handmade mark.